About AppealCraft

Why we built this

When a marketplace suspends your shop or removes a listing, it's usually not obvious how to respond. The appeal process is different on every platform, and most sellers end up writing the wrong kind of message — or don't know what to include at all.

Reinstatement consultants exist because writing a proper appeal takes time and familiarity with each platform's process. They charge $150–$500 per letter. We built AppealCraft because that shouldn't be the only option.

AppealCraft uses AI to generate a structured appeal letter based on your platform, dispute type, and situation. It takes a few minutes to fill in, and you get a letter ready to submit.

What AppealCraft is

  • A letter-writing tool powered by AI (Claude by Anthropic)
  • Covers Etsy, Amazon, eBay, Walmart, Shopify, and Facebook disputes
  • Generates a structured letter based on your specific situation
  • Available any time — no waiting for office hours

What AppealCraft is not

  • Not a legal service or legal advice
  • Not connected to any marketplace — we have no access to your account
  • Not a guarantee of outcome — that depends on the platform and your case
  • Not a replacement for a lawyer if your situation is legally complex